Daily News from the Conference

WAN-IFRA will be providing summaries of all presentations during the conference, beginning Tuesday, 8 February 2011. Please check back for updates.

If you wish to receive the summaries by e-mail, send your request to larry.kilman@wan-ifra.org

Conference details

With print advertising revenues under pressure, most newspaper ­publishers are seeking new revenue models and practices to sustain their businesses and pay for quality journalism.

The conference, which includes numerous case ­studies, examines a variety of concepts and strategies for more profit: advertising department tools and training, the consultative sales approach, audience focus, new ­product development, power of print strategies, online advertising, multimedia advertising campaigns, hyper local advertising strategies, online content monetisation, audience targeting for subscriptions and advertising, and increased efficiencies.

• How to profit from the unique position of newspaper companies as multimedia providers
• The future of advertising - Where the advertising dollars will be spent in 2011 and beyond
• Featuring - the best in multimedia ad sales ideas - What customers buy and how to deliver more value at a higher price

Conference Hosts:

Mohammad AbdullahMohammad Abdullah, Managing Director, Media Cluster – TECOM Investments

Mohammad Abdullah is the Managing Director, Media Cluster, TECOM Investments, a member of Dubai Holding. The TECOM Investments Media Cluster includes Dubai Media City (DMC), Dubai Studio City (DSC) and International Media Production Zone (IMPZ). Prior to joining the media cluster, Abdullah was Executive Vice-President of CNBC Arabia, the premium business channel, responsible for editorial and operational management. He worked closely with the CNBC CEO in guiding the company strategy, policy and implementation of corporate vision.

Dhaen ShaheenDhaen Shaheen, CEO-editor in-chief, Al Bayan, Dubai, UAE

Current Editor-in-Chief of Al Bayan Daily Newspaper . CEO Dubai Media Incorporated Press. Headed Al-Bayan's Sports Department; Supervised Cultural, Miscellaneous, Localities, Photography and Proofreading departments. Member of Emirates' Writers Federation; Official in Charge of Public Relations during one of the Federation's sessions. Member of The Arab Writers' General Federation.